© Field Fayre - The Organic Store 2013

Small changes, big difference

The Soil Association is launching Organic September – Small Changes, Big Difference to show the huge difference consumers can make by switching one household item to organic. Running throughout September, the campaign will be the UK’s biggest celebration of all things organic.  

Consumers will be encouraged to make one small change to their shopping habits in order to make a big difference to sustainable food, animal welfare and the environment. Some of the small changes people can make include switching to organic milk, eggs, apples, choosing an organic moisturiser or even buying an organic cotton t-shirt.

Rob Sexton, Chief Executive of Soil Association Certification said: “If everyone makes a small change like switching to organic milk or choosing an organic moisturiser we can make a huge difference to our planet. Organic farms support 50% more wildlife, with 30% more species -that's more birds, bees, butterflies, beetles, bats and wildflowers. A small change can make a surprisingly large difference - the average family eats enough bread in a year that if just 12 families make the small change to swap their bread to organic, an area of organic land a quarter of the size of the Wembley Stadium football pitch would be a haven for wildlife.

“A small change will also make a big difference to the lives of farm animals. No other system of farming has higher animal welfare standards. Organic is free-range and encourages the animals’ natural behaviour. If twenty families switched to organic milk, another cow will be free to range on clover rich organic pastures; if two families switched to organic bacon, one more pig will keep its curly tail and stay with its mother for much longer; and if one family switched to organic eggs, a hen would have access to grassland and not be at risk of painful beak trimming”.

Here in Ross-on-Wye it’s easy to make a small change at Field Fayre – The Organic Store, in the heart of the town on Broad Street.  Packed full of certified organic food and drink (over 2,400+ products to choose from) you can enjoy anything from organic praline truffles to organic wine and gin, to local organic cheeses, organic un-homegenised milk (direct from the farm), organic fruit and vegetables, local organic meat and chicken, delicious organic breads and cakes, to organic pasta, sauces, herbs and spices, right through to organic skincare.  

To celebrate the national campaign, every Saturday in September we’ll be running tastings in store.  Discover what small change you’ll make at Field Fayre – it’ll make a big difference.

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