© Field Fayre - The Organic Store 2013

Shop with confidence

Rob Sexton, CEO, Soil Association Certification said “Organic is a highly regulated food system. Any product sold as ‘organic’ must comply with strict rules assuring consumers they are buying genuine products that can be fully traceable back to the farm. Independent organic inspectors accredit every step of the supply chain, meaning buying organic offers consumers a more confident choice about the food they buy and eat”.

At Field Fayre – The Organic Store here in the heart of Ross-on-Wye we have a huge variety of organic food and drink for you to choose from – enabling you to do your weekly shop with complete confidence.  We source directly from local, national and international producers, all of whom have undergone the strict inspections required to gain organic certification.  We ourselves undergo an annual inspection by the Soil Association, and as an approved Soil Association licensee you can rest assured you are buying food you really can trust.

Our organic fruit and veg boxes (delivered free within 5 miles of the shop) are full of local produce we source direct from small organic farmers.  They are personally packed by my husband and I, and delivered by us to your door (no middlemen or short changing you) – meaning you get the best quality and value possible.  Our organic unhomogenised milk comes directly from the farm, just the other side of Gloucester – meaning the farmer gets a fair price and you get great value organic milk as it should be – no nasties in it and absolutely delicious.  Our organic cheeses come direct from small organic dairies, most of them local.  We collect our freshly baked artisan bread and pastries direct from our French baker every day.  Our delicious pate, salamis, hams and black pudding comes direct from a small artisan charcutiere based in the Forest of Dean.

Our organic meat is from certified organic farms within 20 miles of our Malvern-based butcher.  You’ll not find any hidden anti-biotics or other untoward things in our delicious meat, which is traditionally grass fed and has not been reared on genetically modified maize or soya, as 85% of all British meat currently is according to Government ministers.

80% of what we sell is certified organic (much higher than the majority of similar shops in the UK).  The rest is made up of natural household cleaning products, beautiful local crafts that make perfect gifts or eco-friendly supersoft socks made of bamboo.  The list goes on…

Call in to have a browse – you’ll not only be welcomed by friendly service, but also great blues and jazz music playing in the background to make your visit even more enjoyable.  Buy with confidence, buy the best value and buy the best quality at Field Fayre here in the heart of Ross.



Back to Food for Thought >>>

With the Food Standards Agency ordering all British companies to test their processed meat products, after the horsemeat contamination, British consumers are increasingly faced with difficult choices when buying their food. One of the problems is that people don’t know where their food has come from, or what’s in it, and as a result consumers are losing confidence in the food they are buying and the companies they are buying it from.

This sort of problem underlines the value of the integrity of supply chains and traceability of sources, such as those found in the organic system. A positive choice people can make to feel more confident in the food they eat and feed to their families is to buy meat and other produce certified as organic.



Organic supply chains are regularly inspected at every stage and the Soil Association (the main UK inspection body for organic food) provides rigorous certification standards, developed in partnership with experts across the country. They work closely with their licensees on their production and processing systems to maintain integrity and to ensure consumers are getting a true organic product.